I think it’s fair to say we all enjoyed the Olympic games. We’ve also the benefit of it starting again with the Paralympics. The phrase that underpinned the Olympic bid all those years ago was ‘Inspiring a generation’. I believe we’ll see an increase in kids and adults taking part in sport over the next few months but whether it will last beyond the winter…we’ll see. I thoroughly enjoyed the Olympics and was glued to the TV almost every evening.
My reason for posting was to highlight that the Olympics has not only inspired many to ‘get up and get active’ but they have influence and inspired work. Shown here is a project we’ve just finished. I think I watching a medal ceremony at the time…..’Inspiring a generation’.
Today we took delivery of our new business cards. We opted for the ‘luxe’ option which offers a weight of 600gsm. With a normal business card being 350gsm, these cards are nearly twice as thick. We hope to be ‘wowing’ new clients with our new cards in the near future.
We are very proud to announce that we are two today! Many thanks to all our clients for your support. We look forward to working with you further in year number three! Let’s eat cake!
We’re so pleased with this stamp we thought we’d take a few shots and share them with you. The stamp forms part of a lovely wedding stationery package.
It’s been ages since I updated my blog. Apologies. Short of a ‘proper post’ I thought I would simply give you a quick preview of some recent work. I rather like the tyre mark!
Recently, Creative82 has received a number of requests from students looking for a short term placement. It’s always nice to hear from students with their fresh, mega keen and ‘raring to go’ attitude. Their enthusiasm is fantastic given the ‘state of the nation’ at the moment where creatives are being squeezed and squeezed. Together with a cover letter, usually with the customary typo, they attach their portfolio or, even better, a link to their website.
Designers always enjoy going through a well developed and nicely presented portfolio but what is often missing is why something looks the way it does. Sadly, it’s all too easy to find an attractive image, select an interesting typeface and drop some text into a page layout.
The first thing I often look for is often the thing missing. What was the brief behind this? Design students often get caught up in presenting the most visually appealing work but a nicely designed brochure for the local fish shop where the brief has been met impeccably is of far more interest to me. It shows an understanding of the design process, an ability to deal with a client, an understanding of the technical requirements for print or web and, hopefully, some creative flare. I have to say I’ve been impressed with the students who have contacted me but all too often I wish I had an idea about why they created what they created.
Amazingly, we’re at the end of another year! It’s been an important year for us here at Creative82. We launched our new website in the summer and we are now twittering and blogging!
We’d like to wish you a very Happy Christmas and a great 2012!
Towards the end of last month I had the opportunity to work on something ‘just for fun’. Every now and again it’s just great to work on something where the client is happy with whatever you produce. Solas is a Scottish based music and arts festival which gives Scottish artists a ‘space’ to express themselves.
Following the event this year, an open call was put out to the Solas festival community requesting creative concepts for the re-brand of the festival. Now, if you’ve followed this blog, even in it’s very short life, you’ll appreciate my view on crowd sourcing but this was different. There was no ‘prize’ just a brief.
In my book this sort of scenario equals ‘just for fun’. So, I set to work and created a new logo and ‘brand identity’ for the festival. Since submitting it I’ve heard nothing, which either means they don’t check their email very often or they’ve chosen something else. Either way it was great to work on something ‘just for the heck of it’.
Now, back to work!
I recently had the chance to see and hear Simon Garfield, author of ‘Just My Type’, at the Edinburgh International Book Festival. The event was extremely well attended and not just by the ‘type geeks’, of which I include myself, but by ‘normal people’. ”I didn’t expect such a variety of people”, mused my ‘special friend’ who agreed to come because of my interest. It was a very interesting hour. We were taken through a little history and given a little opinion but what struck me was how important ‘type’ or ‘fonts’ are to people.
I conclude that everyone has an opinion on fonts. Whilst a good number of the people at the lecture would carefully select a font or typeface, I reckon everyone considers, even for a second, which font their Word doc or email is composed in. Ask around, you’ll be amazed at how many people, “don’t like Times”, or “find Comic Sans just right for, well, every situation.” I felt, then, slightly hard done by when, whilst telling others of the event, I received looks of, “that sounds rather geeky.”
I suppose the difference between ‘public’ and ‘geek’ occurs in the following. Whilst everyone might consider which font to use from the drop down font list on their computer, a ‘geek’ can love letters. There genuinely can be a love for a ‘curvy g’ or a ‘perfectly shaped ampersand.’ I ‘really like’ letters more than love them but what I enjoy even more, is listening to people who ‘have no real opinion’ express complete distain that they received an email from their boss in ‘bold Times New Roman.’
As marketing budgets across the country get smaller as part of the ongoing trend of cost savings, more and more companies and individuals are looking to design competition websites for cheap design solutions. The concept is simple. A business or individual uploads a design brief with an accompanying ‘prize’ and it’s then over to the design community to submit designs.
The result is, on many occasions, the ‘contest holder’ receives hundreds of entries for as little as $200. I have to confess I’ve visited these sites and even entered a few times but purely ‘just to see what happens.’ I’ve submitted entries that ‘match’ the ‘prize’ on offer but on occasion, I’m embarrassed to admit, I’ve submitted entries that have only taken me 20 minutes or so.
This can’t be a good way to get design work done? The client ends up with a huge selection of work from, well, anyone and the ‘designers’ have spent collectively hundreds of hours but individually potentially very little time producing under developed and frankly, at times, poor work.
I suppose it’s all simple economics. There’s a demand and therefore there’s a supply. It’s a shame, though, for the hundreds of designers that want to design, to produce work that really meets the brief and is carefully developed with the client over time into something special.